Hi there!
I’m Julia, a Graphic and UI Designer based in Rochester, NY. I’ve worked on projects from brand design to building design systems. Check out my portfolio of work!
Experience
User Interface Strategist at Xerox Corporation | January 2024–February 2026
Led the visual and behavioral strategy of the Xerox Interface Design System (XIDS) that supported 5 UX design teams serving over 1,000,000 users across web, mobile, and touch-based interface platforms.
Analyzed stakeholder requirements, benchmarked competitors, leveraged usability research and ensured compliance with WCAG 2.2 Section 508 accessibility guidelines to maintain industry standards and hold government contracts.
Significantly improved design and specification production efficiency by building a centralized Figma library based on XIDS. This included foundations, components, and pattern templates made to standardize design workflows and development handoff.
Collaborated with engineering teams to produce and revise product graphics, including data plates, product identity, and corporate identity placement for over 100 models of Xerox multifunction printers.
Graphic Designer at Xerox Corporation | February 2021–January 2024
Contributed to the interface and hardware visual strategy for the Xerox ElemXTM 3D alloy printer, including iconography, product identity badge, and corporate branding integration.
Translated complex concepts into communicable, scalable UI assets as small as 16px (app icons, system icons, illustrations, and 3D renders) while upholding strong corporate identity and usability standards.
Managed and improved a web-based icon library of over 6,000+ downloadable glyph, PNG, and SVG assets, which increased in volume by 27% and enhanced concepts for communication within designs.
Freelance Clients | 2020–Present
Skills
Figma, Sketch
Adobe Illustrator, Photoshop & InDesign
Microsoft Office, Google Suite
HTML5 & CSS
Design Thinking
Project Management
Time Management
Communication
Certificates & Achievements
Google UX Design Certification
16 Patented App Icons with Xerox Corporation
Luma Human-Centered Design Practitioner
Practical Accessibility Certification
Contact me!
catalanelloj@gmail.com

